Vendas na Black Friday devem superar o Natal

black-friday-repcapOs lojistas calculam que esta black Friday (sexta-feira negra) pode superar os R$ 1,5 bilhão em vendas do ano passado. Eles esperam algo em torno de R$ 2 bi, 34% a mais do que em 2015. Esses números mostram que a sexta-feira negra é melhor em quantidade de vendas do que o Natal.

Importado dos EUA, o dia único de promoções com descontos de até 80% tem chamado a atenção dos brasileiros , mesmo em período de crise econômica aguda.  Neste dia,  vende-se em média, de doze a quinze vezes mais do que em um dia comum.

O sucesso da Black Friday se deve a uma combinação especial na qual os consumidores esperam pelos descontos, enquanto os comerciantes desovam os estoques.

Acredita-se que os principais produtos procurados pelos consumidores sejam smartphones,  televisores, notebooks e eletrodomésticos.

Entretanto, é preciso cuidado porque as fraudes são tão freqüentes quanto os descontos.

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